About Us

 

Club de Fil is more than just a brand; it is the story of two close friends—practically sisters—who turned a shared passion into something tangible. Founded by Naz and Daniella in late 2024, the brand is built on creativity, craftsmanship, and a deep appreciation for handmade artistry.

Naz, based in Istanbul, and Daniella, living in Düsseldorf, have a bond that goes beyond friendship. Despite living thousands of kilometers apart, their connection is effortless. Their relationship evolved from friendship into a true sisterhood, strengthened by their shared vision and love for creating.

Daniella, a talented Art Director in the advertising industry, has always had a unique artistic perspective. Her ability to turn anything she touches into something extraordinary is admired by everyone around her. Naz, on the other hand, has a more analytical and structured mindset. With a background in the fashion industry, having worked for five years as a Senior Merchandiser in a leather garment manufacturer and collaborated with over 20 global brands, she brings a deep understanding of textiles, patterns, and production techniques. Their complementary skills make them the perfect team—Daniella focuses on creative direction while Naz handles the financial and operational side. But when it comes to the brand’s identity, every decision is made together, down to the finest detail.

The idea for Club de Fil came about in the most natural way. For years, Daniella and Naz’s mother had been knitting together, while Naz watched from the sidelines, wondering how they had the patience. That changed in the summer of 2024, when she discovered the therapeutic joy of knitting for herself. What started as a simple hobby soon became a shared passion, and by the end of 2024, during a visit to Germany, the concept of launching their own brand was born.

Naming the brand, however, was no easy task. It wasn’t until one day, when they thought about Daniella’s lifelong love for elephants, that everything clicked. The French word fil means both “elephant” and “thread”—a perfect coincidence that captured the essence of their vision. And so, Club de Fil was born, meaning “The Thread Club” in French, symbolizing creativity, connection, and craftsmanship.

Though still a young brand, Club de Fil is growing with passion, dedication, and a commitment to bringing warmth and color into people’s lives. Every piece is made with love, designed to be both beautiful and meaningful. This is just the beginning of the journey, and the hope is that each creation finds a special place in the hearts of those who welcome them.